There are not many really useful business tools that can lay claim to being 100% free. Twitter does, however, and while the opportunities it presents aren't really obvious at first glance, they're still manifold. Business users are learning new ways to turn Twitter to their advantage each and every day.
Surprisingly, one of the best uses of Twitter is to add some human personality to you, your brand, and your company. One of the worst uses? Posting links to your own websites, day after day after day.
I - Introduction to Twitter
II - How Business Has Embraced Twitter
III - Social Strategies
IV - Using Twitter to Fuel Your Bottom Line
V -Twitter Best Practices and Strategies
About the author:
Henry J. Button is an Internet Entrepreneur, Journalist and Social Media Commentator. This is his first book.
AVAILABLE NOW FROM AMAZON.COM
ISBN-10: 1442174269
ISBN-13: 978-1442174269
Twitter (A Little Birdie Told Me) - Building your business one tweet at a time
Email Marketing - A guide to the Internet's most effective marketing tool
The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they're not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them.
Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marketer, can't afford to do anything of the sort if you want to maintain a list and actually sell from it. You have to understand that you are essentially opening a dialogue with your consumer. They are giving you the opportunity to let them get to know you, not just your product.
I. Introduction to Email Marketing.
II. List Building
III. Best Practices & Strategies
IV. Know the Law
V. The Power of Professional Services
About the author:
Mary R. Butler is a seasoned Internet entrepreneur having worked online since the late 1990s. Selling everything from consumer electronics and digital downloads through to women's lingerie and even fresh fish, Mary has helped online retailers of all sizes and niches across North America and Europe reach their buying public.
AVAILABLE NOW FROM AMAZON.COM
ISBN-10: 1442164549
ISBN-13: 978-1442164543
Amazon Review: Email Marketing by Mary R. Butler is not a tech-heavy, jargon-riddled read. It is a simple, common sense guide to building successful email lists and campaigns. Whether you are selling digital downloads via Clickbank or are a multi-channel online retailer taking your first steps into the world of email marketing - this is the book for you. With top-tips and best practices on everything from building lists, generating copy and perhaps more importantly - keeping on the right side of the law, this books is a quick and easy reference tool for all online entrepreneurs.
Amazon Review: OK, I've got to admit it - I've been tinkering with email marketing for a number of years now - and not to great effect. My monthly newsletters were dull and uninspiring. Even I would struggle to find them interesting enough to open - let alone click back through to my site and actually buy something. It was something I know I should be doing and I did religously - but just not very well.
This book, which I read on a short flight recently, taught me that email marketing isn't rocket science - it just needs to be carefully planned and executed - no more "gosh it's the last Tuesday of the month - better spam my mailing list".
So moving on - I'll be segmenting my list, keeping it relevant and above all never be boring. Let's hope it works.